Industrial and hospitality carpet
Our representative corporate vision is to ‘make the Floor work for our Health and Well being’ based on the customer insight that people spend 90% of their time indoors. It is given substance by a four pillar strategy: innovation (Creativity, Functionality and Cradle to Cradle®), operational excellence, market expansion (customer segments such as education as well as new regions such as Latin America) and strong communications.
The strategy is based on understanding customer needs and going beyond by developing innovative products that contribute to people’s health and well being. As part of its portfolio of ‘health and wellbeing’ products, the carpet which we represent reduces the amount of fine dust in the air indoors is a trailblazing product, helping to open up new markets for it and change people’s perceptions about the way in which materials in the built environment can improve people’s lives.